With a New Year right here, we are again at that point of the year when we try to figure out what the next big thing in fashion will be. New fashion collections appear for 2015, like Alexander Wang’s, and we all do our best to prepare for a new year of innovation, one that seems to be a lot more interesting than 2014. The fashion world is always evolving. It changes and what is really hot right now will most likely be seen as an old, expired trend tomorrow. Fashion watchers now see the fashion industry practically introducing brand new looks every day to respond to an increase in demands.
The influence of social media
In the past, people were not that aware of trends, and fashion was not as important as it is now. Now, besides reading articles, social networks like Facebook and Twitter make it easy to quickly see fashion show images and videos, changing everything. There is a clear increase in demand and new designers appear, trying to come up with the new look and promoting it further through social media.
Social media also becomes an important medium for the small to medium sized fashion designers and retailers to sell, making it easier to increase profits. People are much more aware of what happens and in 2015 we will see even more traffic revolving around fashion sectors of social networks. We will see new fashion designers who try to use social media and the internet to sell and promote their creations. Becoming a fashion designer has become easy but we will not see many who will gain a lot of attention, although hundreds will most likely try to find their place in the sun.
If you are looking to get into the fashion industry but are not able to hit the design part or the clothes creation process, you may want to consider the nail polish economy. It is expected that 2015 will be a great year for that because there are many beauty buyers who will become self-conscious and will buy nail polish. There is a clear evolution in trends and in complexity when referring to nails. We even see leather nails becoming more attractive.
The fashion accessory we will surely see develop really fast in 2015 is the temporary tattoo. It is quickly becoming a hit on the aisle and on the runway. Very big fashion industry players like Chanel will invest in temporary tattoos as it launches a limited skin art edition.
Big labels are now shortening delays between runway shows and retail. Cavalli Group will surely do this and Burberry already has. This happens because of two reasons. For starters, new looks are introduced more frequently. Also, the evolution of the internet makes it easier for people to see and inevitably want what is offered on the runway. We will see more fashion lines launched in 2015 and a faster availability for all interested buyers.